One of the main differences between ChatGPT Ads and other advertising platforms is its targeting. Instead of relying on keywords, OpenAI introduced context hints that allow for better ad matching with relevant conversations in ChatGPT. Closed Beta advertisers have already had the chance to try out the new targeting — the following is how it works and how to use it in your campaigns.
Context hints are sets of instructions helping ChatGPT understand the conversations, topics, or user intents your ads may be relevant to.
Break down the prompts your target customer types into ChatGPT and select the most attractive conversation topics. If you sell photo editing software, best topic areas could be users learning new photography skills and techniques with AI, image generation, or tool exploration and comparison. Create separate context hints for each intent type you've selected. Describe the user intent your ads would match the best, specify the questions or needs users might bring to ChatGPT, and stay close to your ad group theme.
While ChatGPT Ads are new to all, testing and iteration will still be a big part of the learning curve. Run multiple creatives inside each ad group to understand what resonates best.
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